WEB CONTENT AND MARKETING COPYWRITING
Seasoned marketing copywriter, content strategist and creative writer focused on providing solutions to organizations of all sizes. I’ve developed many successful B2B and B2C websites and marketing communications, working with clients in Silicon Valley, Los Angeles, Washington D.C., the Denver Tech Center, and all over Iowa.
My work has won honors including finalist for the Smithsonian Innovation Award. My clients include Fortune 100 technology companies, startups, small businesses, universities, film companies, nonprofits, and entrepreneurs. I’ve produced 100s of projects in marketing, creative and educational writing. I look forward to helping you achieve your business and creative goals.
• Bio and writing samples on LinkedIn
• Expertise with CMS systems
• Easy alignment with your creative, design and technical teams and vendors
• Can recommend industry pros
Location: Iowa City area
WRITING that WORKS
Solutions for small business, in-house marketing teams, and niche sellers
Is your website and marketing materials performing well — or are they dull and lackluster? Are you looking to build your pipeline? Expert copywriting can help. My writing has helped organizations and individuals to translate missions and aspirations into winning communications over 25+ years. I can improve your website, landing pages, articles, emails, blogs, SEO content, proposals, ads, and more, rapidly and cost-effectively.
You Must Speak Clearly and Compellingly to your Audience
Who are you and why should I listen to you? Visitors to your website and readers of your marketing materials give you an opportunity to answer these questions — for about 8 seconds. Copy must create excitement and emotionally connect, even if there’s nothing remotely “emotional” about your offering.
Great marketing writing shows that you understand your audience at a deep level. It must must be targeted, on-point, and exciting, demonstrating specifically how you can solve the customer’s problem.
I Can Help in These Areas
• Website Copywriting
My efficient processes make website copywriting rapid and cost-effective. Based on your needs, I can deliver on one of these options: 1) develop new copy, writing from the ground up, 2) update your current copy, or 3) refurbish your compy, perhaps to accommodate a rebrand or new strategy.
• Content Consulting
I’ll review your content, listen, research, plan, and then create an approach to elevate your writing, within your budget, based on my experience. Whether you need a website, article, book, or blog—or general communications and social media strategy—it starts with a plan.
• Landing Pages
These highly targeted pages guide the reader on a path of your choosing, foreseeing their questions and impelling readers to follow through to a click, call, or sign-up. Landing pages fluidly follow the copy of marketing emails.
• Email Marketing
How do you “make the argument” to busy people who won’t read unsolicited emails? Subject lines must be pitch-perfect, followed by tight, user-friendly body copy. I’ll offer many creative options that ensure high click-through potential.
• Blog Posts, Articles, SEO Content
Augment your marketing effort with original writing—blogs, articles, case studies, and educational pieces that create interest, keep you foremost on customers’ minds, and offer valuable takeaways, molded around timely topics that point to your leadership.
• Trade Show Flyers and Sell Sheets
Impress prospects with print pieces that tell their story, not just yours. I’ll provide customized content with: product/service descriptions, features & benefits, bulleted lists, mini-case study, Call to Action, About Us, and more, all fit to the visual concept.
Mid-range corporate pricing. 20% discount on your first assignment. Please fill in the Contact form.
Materials I Can Develop and Write for You
• Press releases and press kits
• Email marketing
• Websites and web pages
• Trade show fliers and brochures
• Feature and trade articles
• Case studies
• Creative writing
• Brochures and flyers
• Blog posts
• SEO copy
• Sales emails
• Prospecting emails
• Executive ghostwriting
• Headlines, taglines
• Video scripts
• PowerPoint presentations
• Product descriptions
• Personal letters
“Warren’s first task was to re-brand an established 10-year-old SAP consultancy. He interviewed our team, took in our history and goals, analyzed our offerings, and worked up a point-on messaging strategy that we used in all our marketing communications.”
—Matt Rausenberger, VP, Alliances
Swrve (former COO, MindWorks, Inc.), Broomfield, CO
“Warren is easy to get along with, he’s smart, he doesn’t need a lot of direction, and he comes with a lot of knowledge, so he’s able to write about just about any topic. His case studies were fantastic.”
—Faith Connolly, Ph.D., Executive Director
Johns Hopkins University Education Research Consortium
“Warren is a great copywriter. He brings a depth of understanding to the work. Where others write fluff, Warren makes it interesting, as if he’s writing to you. He always gets the big picture.”
—Mary Romano, Media Director
Prairie Mountain Media
“When we have a writing gap, we bring Warren in. He has a sophistication, a flexibility, a sense of humor, and the ability to get along not only with technical people but also with management. As a writer, he is very good at making the complex understandable.”
Director of Marketing Communications, Candle Corp.
El Segundo, CA