Iowa’s First Solar Powered Bank

Iowa’s First Solar Powered Bank

Iowa State Bank & Trust Company of Fairfield becomes Southeast Iowa’s first “solar-powered bank,” drawing nearly half of its power from sunlight.

Crossing the Chasm to Find Tech’s ‘Lead Users’

Crossing the Chasm to Find Tech’s ‘Lead Users’

Every successful new technology owes a debt of gratitude to the first to purchase and use it: lead users. Why do some products they invest in succeed in “crossing the chasm” to the bountiful mass market while others fade away?